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Latest Survey

The Poorest Spend Less and the Not-So-Poor Spend More: Kenyans’ ‘generosity’ in terms of buying gifts for friends and relatives, has declined only marginally from last year (from 70% to 66%). Moreover, there is hardly any contrast in economic terms in this regard: 67% for the poorest vs. 72%.... Read more

Ipsos IIS

Ipsos has implemented powerful and effective tools integrating new technologies for collecting, processing and supplying data in order to deliver reliable, consistent and accurate information to its clients at a reasonable price and within short timescales... Read more...

Ipsos IMM

Ipsos introduces new Market Measurement: Ipsos Market Measurement aims to be recognized by manufacturers, distributors and retailers as a strong innovative partner for developing and tracking sales and purchase effectiveness... Read more...